THE VINYL L- KICKSTARTER
This project was a volunteer opportunity to assist a Kickstarter Project. The creator, Marisa Savegnago's product is a hand-crafted vinyl display. She wanted her brand to be versatile, and reach a large demographic, but have a "vintage" feel. Her branding opportunities included hanging posters and flyers in Chicago's most popular record shops, she also wanted her ads to be cohesive with the feel of shopping for vinyls.
I began with a logo design. I wanted to begin with the recognizable shape and feeling of a vinyl, while still including the product design, an "L". I created several color appeals as a way to communicate the different genres of music.